Natural Ice Cream Opens First Store in Delhi
There’s a slight nip in the air and it’s here to stay. It doesn’t just promise Delhi an exciting winter, but also brings with it scoops and scoops of ice cream: tender coconut, watermelon, figs, milk chocolate chip, caramel and more. Natural, the Indian ice cream brand opened its first store in Delhi today (Greater Kailash 2) and plans to open the second in Connaught Place on 1st November.
The store in Delhi is their first in North India and marks the beginning of a thrilling new journey. Srinivas Kamath, director of Natural said, “Delhi has always shown immense love for the brand and its offerings – nearly 2,400 scoops of Natural ice cream are flown to the capital almost every day during the wedding season.”
He added, “This store marks our first step towards becoming a pan-India brand. We are looking at expanding our footprint across the country and plan to open 100 stores in the next 5 years.”
The company began its operations as a 300 sq ft ice-cream parlour at Juhu, a Mumbai suburb, in 1984 and currently has 118 outlets across the West and South of India.
As the name suggests, ‘natural’ has been making ice creams using only fruits, dry fruits, chocolates, milk and sugar, with no preservatives or stabilizer. With unconventional and unique flavours like tender coconut and sitaphal, Natural is a delight for ice cream lovers. Mr. Kamath added “These stores will bring us closer to our loyal customers and will also help us reach out to newer consumers – who we hope to win over with our innovative products.”
Source: NDTV
